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What we do for our sellers...

Selling a home is quite the Journey. We will help you get to the destination!

The Most Powerful Marketing Tools

The most effective marketing options in today's real estate industry are through the MLS, website exposure, and good old-fashion signage. Over 90% of the buyers that purchase homes find the home as a result of one of those three. This is one reason that it is crucial to use a REALTOR® to help sell your home because two out of three of those options can be accessed only through partnering with a real estate company. Although, not all companies or agents are created equal in these areas. To get the true benefit from these powerful marketing tools, there is a lot of time, money, and expertise that goes into showcasing the property correctly, and delivering that property to as many potential buyers as possible. Journey Realty understands this, which is why we spend so much time developing these tools, and training our associates how to most effectively use them.

MLS Exposure

The Multiple Listing Service is a comprehensive database of homes that are currently for sale, are under contract, have sold, or were listed but never sold. . When a home is "listed" with a broker who is a member of the MLS, it is generally input into this database so that all REALTORS® have access to the information about these properties. When a REALTOR® is working with a buyer, this is where they will go to find available properties for sale that meet the buyer's criteria.

Website Exposure

Your listing will appear on all of the top local websites, and top national real estate websites. In fact your listing will be on literally 100's of websites! According to the National Association of REALTORS®, over 85% of all buyers search for a home on-line. By providing maximum website exposure, you can rest assured your property is being seen by anyone that is doing their home shopping on-line.

Syndication & Preferred Placement

Having your property show up on tons of websites is great, but if your Oakland county area home is marketed on oceanfrontcondos.com, it doesn't do much good. Some companies will boast about all of the websites they syndicate to, but many of these sites are irrelevant to those searching for your home. We are very selective about the websites we allow to receive our listing feed. Journey Realty seeks out the best, most trafficked real estate websites to promote our listings.

Professional Signage

In today's real estate industry the overwhelming majority of buyers for your home are going to be found through the MLS and the internet. The third best marketing option is still good old-fashion signage. Whether it is a standard yard sign, a banner, or a large sign for a development or commercial property, your REALTOR® will provide you with a quality professional looking sign. You can be assured that your sign will stand out to attract the most attention. Your REALTOR® may also provide directional signs to point more traffic to your home. There are some restrictions in certain areas so talk with your REALTOR® for more information. You can be proud to have the Journey Realty name on your sign, as we are a great locally owned full service real estate company with the reputation for friendly people and giving back to the community.

Additional Marketing Options

Every seller and their property are different. Some may require additional, more traditional marketing to offer added exposure for the home. Your REALTOR® has his or her own marketing plan, and will be able to give you an idea of which marketing options are right for your home, and will explain which ones may or may not be the most effective. Your REALTOR® may provide other options including open houses, real estate magazines, newspaper, e-marketing, flyer or post-card distribution, reverse prospecting, and more. Not every form of marketing is effective for every home. Consult with your REALTOR® to determine the options that are best for you.

Communication & Feedback

One of the most crucial parts of selling your home is choosing an agent that will stay in regular communication with you, and provide HONEST feedback. The last thing you want is an agent that only tells you what you want to hear. You need to choose an agent that will provide you with a communication plan, and that outlines their method and timing of feedback. A big part of a REALTOR®'s job is to get feedback for their clients, and communicate that efficiently and effectively. If you have several showings on your home and no offers, this is a sign that something probably needs to be changed. It may be price, condition, or some other factor, but you need to know in order to make that change because the longer your home sits on the market, usually the less money you will receive. Our associates understand the importance of good communication, and honest feedback.

Price the Home Correctly

Our associates will prepare a comparative market analysis (CMA) for you that will give you a unbiased professional opinion of what the market would be reasonably willing to pay for your home.

The single most important factor in selling your home is pricing it correctly. The absolute worst thing you can do is to over price your home, especially in a buyer's market. Generally you will end up getting less for the home than you would had you priced it correctly to begin with. Our associates will prepare a comparative market analysis (CMA) for you that will give you a unbiased professional opinion of what the market would be reasonably willing to pay for your home. They will give you an honest assessment of what your home is worth, which can be hard to do because people love their homes, and sometimes have unrealistic expectations of what their home's true value is. Be leery of companies or agents that tell you they can sell your home for more than "that other company." The industry term for this is "buying the listing." Agents sometimes try to inflate the price to ensure you will like what you hear so you will give them the listing. They also try to do this to justify a higher commission rate. Don't fall for this trap. Always ask to see the data in which they used to determine the price. Agents may differ slightly on what they believe your home is worth, which is normal. You just want to be concerned about the one that is way above everyone else. Our associates will provide you with a list of comparable home sales, and market stats so that you can see how they arrived at the suggested list price for your home.